Playing with Heart

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Playing with Heart — Content Propagation Network

380 pieces of content · April 28 – August 28 · one announcement, eleven activations, four generations of amplification

Aug 28
Play builds both graphics in calendar time · drag the scrubber to any date · scroll to zoom · drag to pan · hover for details · click a hub or node to isolate its cascade (both views follow)

Propagation network

Merck Announcement Activation hub (number = pieces) Media piece (sized by UVM) Social piece (sized by followers)

Campaign reach by activation

Activation bubble (area = combined impressions) Content piece (outer ring) Merck seed

Node positions in the map may drift up to ~3 days horizontally for legibility; exact timestamps shown on hover. Dashed curves = spawned by the Merck launch; solid curves = piece-to-piece lineage. Combined impressions = media UVM + social follower reach.